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Considering how much music had already found its way to CD, the Beatles were very late, so the digital rollout was a big deal. The new issues came out in batches and the excitement steadily built, peaking when Sgt. Pepper's Lonely Hearts Club Band came out on June 1, 1987, the 20th anniversary of its original release. "It was 20 years ago today..." was perhaps the greatest record marketing hook of all time.
Rumored for 2027 Sphere residency. Watch the hype video: